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National Dairy Month An Opportunity To Connect With Consumers

Shot of a group of cows standing inside a pen in a barn

June is National Dairy Month, with milk producers eager to reach out to more consumers and highlight the nutritional benefits of dairy. Midwest Dairy CEO Molly Pelzer says that includes not just advertising campaigns, but also partnerships across their ten-state region.

Pelzer says the exhibits range from dairy cows staying on-site for demonstrations to giving visitors the chance to talk with milk producers about the industry.

Midwest Dairy CEO Molly Pelzer notes that reaching a new generation of consumers is a top priority to ensure the continuation of the dairy industry, as millennials now outnumber baby boomers, and Generation Z is starting to become a buying force of its own.

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