Mizzou New AD Laird Veatch Introduced Friday

Mizzou’s new athletic director Laird Veatch was officially introduced at a press conference Friday.

Veatch said his family is rooted in MU.

He served in multiple capacities at Mizzou, the most recent as a general manager of Mizzou Sports Properties from 2003 to 2006. Veatch said the university’s approach to NIL is impressive.

Veatch made a promise to the Tiger student athletes.

Veatch takes over for Desiree Reed-Francois who left Mizzou to become the Arizona Athletic Director in February.