The National Pork Board will launch a campaign this fall fronted by an Emmy-award winning actor with a farm background. Rich Deaton is an Ohio pork producer and a National Pork Board director. He explains why the board reached out to Eric Stonestreet.
Deaton says the Modern Family star and Kansas State University graduate will feature in online videos that aim to bust myths about the pork industry.
National Pork Board member Rich Deaton of Ohio says this new campaign is part of the Real Pork Initiative, which aims to promote pork over non-meat alternatives such as plant-based and lab-grown protein products.